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Made for you

Made for you

Small-batch charm jewellery

Bracelets · Earrings · Necklaces · Hand chains

Gold-tone chains, crystal-set flowers, pearl beads and hand-knotted fruit charms — made in small runs, so no two orders ever look quite the same.

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Loved right now

Gold-tone chains, crystal-set flowers, pearl beads and hand-knotted fruit charms — made in small runs, so no two orders ever look quite the same.

Shop by piece

Body Charms(1)Bracelets(56)Earrings(10)Hand Chains(1)Necklaces(7)

All Pieces

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A gold-tone hand chain with tiny crystal-set clusters, worn across the back of a hand holding a sage-green bag.
A fine gold-tone chain bracelet with a crystal-set flower charm, worn on a wrist against white linen.
A braided cord necklace strung with gold-tone beads and colourful knitted fruit charms, held in an open palm.
A gold-tone bracelet with four-point star charms, laid across cream silk.
A slim gold-tone chain bracelet with crystal-set charms, resting on a black book cover.
A gold-tone huggie hoop earring with a clear pear-shaped crystal drop, worn on an ear.

How we work

(01)

Small batch, always

Each design is made in a tiny run. When a piece sells out, it rarely comes back.

(02)

Free shipping

Every order ships free anywhere in India. No minimum, no fine print.

(03)

Cash on delivery

Prefer to pay when it reaches you? Choose cash on delivery at checkout.

(04)

We're a message away

Questions about a piece or an order? Write to support@boutu.in.

Ordering, simply

1

Pick your pieces

Browse the collections and add whatever you love to the bag.

2

Tell us where

Add your name, phone and address at checkout. No account needed.

3

Pay your way

Choose cash on delivery or UPI bank transfer — your confirmation lands in your inbox.

About BOUTU

BOUTU is a small-batch jewellery label built around one idea: the piece you wear every day should feel like it was made for you. Fine gold-tone chains, crystal-set flowers, pearl-like beads and hand-knotted fruit charms — romantic, a little playful, never mass-produced.

Read our story →

Small batches

A handful of each design — never a warehouse full.

Everyday prices

Most pieces sit between ₹399 and ₹799, so a treat doesn't need an occasion.

Honest photos

Every piece is shot exactly as it is: on a wrist, in a palm, in daylight.

Something for you, or for her

The collection is small on purpose. Have a look before your favourite disappears.

Browse the collection